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CoreNet Global and Sodexo Understanding the Image of CRE as a Profession and Career Survey (survey report)
A Sodexo and CoreNet Global Collaboration
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Access Level: 1
Author:
Publication Date: October-2016
Document Type: Report
Publisher: Sodexo and CoreNet Global
Number Of Pages: 12
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Copy for direct access to this resources: https://resources.corenetglobal.org/knowledgecenteronline/SearchByTopicAndResource.aspx?ID=7633
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Knowledge Topics:
CoreNet Global Research,Strategy and Leadership,Survey-Based Research
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Description:
Corporate Real Estate (CRE) executives control 20-30% of spend in
companies, and their role is continually evolving. As corporations begin to
focus on workplace experience, employee wellness and healthy buildings, the
nature of CRE work will only continue to grow and expand. These emerging
responsibilities create the need for new skillsets and new talent; however, the
profession struggles with homogeneity, a lack of diversity and significant age
concentration. The presence of a looming talent cliff is not a new issue, but it
is quite prominent in the CRE industry. One potential reason is the image of
this profession – or rather the lack thereof. Many college graduates and other
potential candidates may not know what CRE is and what it has to offer as a
profession. Alternatively, they may have a negative view of CRE, furthered
perhaps by a lack of appreciation of the function in some corporate C-Suites. To
examine these image value issues in greater detail, CoreNet Global and Sodexo
conducted a survey among CRE professionals and end-users across the globe. The
results of the survey indicate that CRE is an exciting and rewarding profession,
offering the flexibility sought out by many new entrants into the workforce.
However, it is clear that CRE would benefit from enhanced promotion of the
industry. With respect to understanding and appreciating the profession, the
survey revealed a significant gap between CRE professionals and those not within
the field. Many in CRE are aware of these image-related issues, and the survey
highlighted initiatives that some individuals are taking to better promote their
field of work.
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Keywords:
CoreNet Global, Sodexo, image value, profession, survey
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