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Beacon Technology: Connecting The Virtual and Physical Worlds (Workplace Knowledge Community)
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Access Level: 1
Author: Craig Van Pelt
Publication Date: April-2016
Document Type: White Paper
Publisher: CoreNet Global
Number Of Pages: 7
Share CoreNet Global Knowledge Resource: Click Here
Copy for direct access to this resources: https://resources.corenetglobal.org/knowledgecenteronline/SearchByTopicAndResource.aspx?ID=7491
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Knowledge Topics:
Technology & Software,Workplace
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Description:
Beacons are sending you a message. Whether or not you are receiving that
message depends on your willingness to accept it. There is no existential
meaning attached to that thought, it typically means you have either opted in or
opted out on your smartphone. If you have heard the term beacon technology, it’s
likely that you would associate it with retail marketing. Retailers
strategically place beacons throughout a store to send product information,
coupons, sales, or links to online information via your smartphone. However,
beacon technology uses and applications are becoming more widespread and
versatile. Corporate real estate (CRE) is already implementing beacon technology
for certain scenarios. As the technology is tailored for CRE purposes, its use
will increase exponentially. Regardless of how quickly beacons are adopted, they
are already connecting the digital and physical worlds.
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Keywords:
beacon technology, Bluetooth Low Energy (BLE), retail, smart buildings, disaster management, privacy
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