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CoreNet Global and CBRE Understanding the Value and Benefit of Customer Relationship Management Survey [presentation slides]

Access Level: 1
Publication Date: May-2015
Document Type: Presentation
Publisher: CoreNet Global / CBRE
Number Of Pages: 23
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Knowledge Topics:
CRM,Survey-Based Research
Understanding and acting on customer need and desire is a cornerstone of the product and service development of every company. Customer engagement applications and their anticipated benefits can vary widely from organization to organization and from industry to industry. Our survey focused on capturing answers and insights on this key question: How do Corporate Real Estate organizations engage their customers and why?
Function, Value, Performance, Impact, Model, Skill