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CoreNet Global and CBRE CRE Customer Relationship Management – Enabling Organizational Success Survey [presentation slides]


Access Level: 1
Author:
Publication Date: March-2013
Document Type: Presentation
Publisher: CoreNet Global/CBRE
Number Of Pages: 17
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Knowledge Topics:
CRM
 
Description:
Corporate Real Estate (CRE) organizations are under continuing pressure to enable core business endeavors and create more value. We have observed many CREs investing in customer relationship management (CRM) techniques in order to be more effective and relevant. By querying the CoreNet community we sought to better understand how this is currently being approached and accomplished. Our objective was to capture and share the insights and learnings found.
 
Keywords:
Survey, Customer Relationship Management, Drivers, Value, Activity