seminar provides an overview of the role of a corporate real estate (CRE)
professional and the competencies required to be effective in that role.
Participants are introduced to core concepts, tools, resources and best
practices commonly used by CRE professionals. The idea that the "business of
corporate real estate is the business of the business" is addressed.
Post-seminar, attendees will be able to identify the how CRE contributes to the
success of the business, recognize the importance of understanding the core
business strategy of the enterprise and how CRE professionals can add value to
the enterprise bottom line.