Creating Corporate Value through Workplace Strategy (MCR Elective/
explores the critical alignment of workplace strategy with business strategy to
improve employee performance, foster innovation, and impact the bottom line.
Effective corporate real estate management develops workplace strategies that
respond to dynamic relationships between physical space, corporate culture,
worker expectations, technology innovations, organizational brand and business
This redesigned seminar is the first of three seminars that comprise the new
Masters in Corporate Real Estate –Workplace (MCR.w) track (This seminar can be
taken as a standalone MCR elective as well). It examines the ultimate test of a
successful real estate/workplace strategy: the ability to contribute to the
organization’s business success and attract, enable, and retain a productive
work force. Participants will learn how to analyze organizational needs and
develop a compelling workplace vision that will resonate with executives. The
seminar examines actual business cases and examples from Fortune 500 companies,
government agencies, and other organizations.