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Should a Building Have a Soundtrack? - Chapter Coffee Chat

Wednesday, June 12, 2024 to Wednesday, June 12, 2024
Zoom ., OH, United States


Sound is one of the most important parts of how people perceive their surroundings – and yet it’s usually left out of the design experience. It’s time for buildings to have a soundtrack, according to Layne Braunstein, Leader, Creative, at ESI Design, an NBBJ studio. In this session, Braunstein, who has created multisensory experiences for brands like Google, Sonos, and Microsoft, will explore how new technologies are making it possible for buildings and spaces to harness the power of sound to create feelings of calm, excitement, or nostalgia, increase productivity and well-being, and even create hyper-personalized experiences that respond directly to your current mood.

Key Takeaways:

    • Sound has the incredible power to impact mood, increase productivity and creativity, and decrease stress and anxiety. The future of design for workplaces lies in wielding the power of evocative sound—a sense arguably more powerful than visuals and scent.
    • In designing a workspace that engages the range of human experience and emotion, we should take advantage of sound. It can suggest a feeling of wellness, peace, happiness, and identity, or it can help people tap into that extra bit of creativity, focus, or patience.


Layne Braunstein
XD Market Leader, ESI Design

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