Clearly defining desired business outcomes is critical to the success of a performance management strategy. Organizations need to thoughtfully determine which business results matter the most so they can select and report on key performance indicators (KPIs) that measure achievement and anticipate internal and external benchmarking. KPIs are a useful tool to communicate results and opportunities in a meaningful and succinct way to executive management. This seminar relates directly to Chapter 9 of The Essential Guide to Corporate Real Estate, published by CoreNet Global.