This seminar provides an overview of the role of a corporate real estate (CRE) professional and the competencies required to be effective in that role. Participants are introduced to core concepts, tools, resources and best practices commonly used by CRE professionals. The idea that the "business of corporate real estate is the business of the business" is addressed. Post-seminar, attendees will be able to identify the how CRE contributes to the success of the business, recognize the importance of understanding the core business strategy of the enterprise and how CRE professionals can add value to the enterprise bottom line.

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